Corporate Social Responsibility (CSR) is a concept in which the management of an organisation undertakes an obligation to integrate decisions and actions that will contribute towards the community and benefit the organisation. In other words, CSR reflects an organisation’s commitment towards improving the society’s wellbeing and it also serves to enhance the organisation’s image. CSR activities are undertaken by FRIM to promote its products and image. FRIM also provides facilities and services for corporate bodies to conduct their CSR activities in its campus. FRIM began actively in conducting CSR activities since 2000. Several programmes have been developed involving various levels and groups of society.
By conducting such programmes, FRIM is able to introduce itself as a responsible government agency, paving the way for environmental movement and promoting green causes. FRIM has carried out numerous activities to raise environmental awareness and to disseminate information to the public. In this respect, FRIM has received support from local and international corporate bodies including institutions of higher learning in organising such activities. FRIM CSR activities are categorised as follows:
- Tree Planting
For more information, please contact the FRIM Corporate Communication Unit at:
Office No. : 03-6279 7591 / 7577 / 7529
E-mail : firstname.lastname@example.org
Letter(s) of application should be forwarded to the following officer:
Head of Corporate Communication Unit
Forest Research Institute Malaysia
Selangor Darul Ehsan
Letters of request for any activity should be sent to FRIM at least one month from the intended date of the CSR activity.
From 2010 to 2021, 22,936 trees were planted through the FRIM CSR efforts involving 183 corporate bodies. FRIM Corporate Communication Unit (CCU) has been working with the Malaysian Convention & Exhibition Bureau (MyCEB) in its tree-planting initiative, Business Tourism Green Programme, launched in 2010 in support of the government’s commitment to offset carbon emissions by 40 percent by year 2020. The Institute was officially declared a Natural Heritage Site in 2009 and National Heritage in 2012, and has been included in the tentative list for UNESCO WHS in 7 July 2017 during 41st World Heritage Committee (WHC) Meeting which was held at the ICE Krakow Congress Centre, Poland.
Guide to Tree Planting activity: Planting site: Areas as advised by FRIM officers in charge. The preparation includes the following:
- Species selection
- Preparing the planting site
- Site planning
- Selecting tree saplings
Planting theme: Species collected from FRIM forest for trial planting and conservation purposes or ornamental and shade tree species. The selection of species is subject to availability of stock in the nursery as well as suitability to the planting site.
Planting materials: Saplings of height between 1 and 2 metres from different species such as heavy hardwood, forest fruit trees and herbs.
Planting activity: Site preparation and planting tools will be provided by FRIM. Participants are encouraged to be actively involved. Participants may also delegate the tree planting task to FRIM staff if the site is found to be inaccessible (too steep, too muddy or too remote). Photographic evidence will be provided upon completion of the tree planting exercise.
Marker: The plaque will specify the following details:
Participants: The number of people taking part in tree planting is set at a ratio of 1:1, meaning one (1) person will plant one (1) tree. This is to ensure the site will not be too congested and the soil compacted.
Plant Database: Planted trees will be mapped and the information will be kept in our database. Records of all trees planted have been kept since 1926 and these trees belong to FRIM.
FRIM’s responsibility: To maintain the trees planted as part of the routine ground and landscape work such as weeding, fertilising or any other requirements and common practices. Saplings will be planted closely. Those which fail to survive due to natural causes will not be replaced. However, if replaced, it may not necessarily be of the same species.
Arrangement: Please write in officially to FRIM with attention to the Corporate Communication Unit. Do give an advanced notice to enable FRIM to make the necessary preparation. It is the prerogative of FRIM to accept or reject any application.
Equipment: Basic equipment necessary for tree planting will be provided (such as hoe, spade etc.)
Certificate: All corporate sponsors participating in our tree planting programme will be acknowledged as Corporate FRIENDS OF FRIM. A certificate on this will be issued.
|No||Package||Capacity||No. Of Tree||Rate (RM)*|
|1.||Package (A)||20 pax||20||5,000|
|2.||Package (B)||40 pax||40||8,000|
* including entrance fee, nature guide, planting material, certificate, plaque, goody bag & glove, site visit
FRIM also welcomes sponsorship from corporate bodies as part of CSR activities. This category of CSR can be in the form of sponsoring the construction or upgrading of facilities or providing contribution for selected activities. Among the sponsorships provided by corporate bodies to FRIM was the construction of information boards for the picnic area and Kepong Botanic Garden respectively. The information boards were provided by Conocophillips in 2011 and picnic bench donated to SK Kepong sponsored by Frontica in 2016. PUSPAKOM and Plenitude also implemented this type of CSR programme by providing rest areas and upgrading nature trails. Apart from the construction of facilities, FRIM also received sponsorships for tree planting. Corporate bodies interested to sponsor tree planting activities may channel to FRIM an agreed sum, based on tree planting packages, and let FRIM-appointed volunteers carry out the planting.
|Henk Jan Jonge Poerink (left, centre), Besi Apac Managing Director, presenting a mock cheque for tree planting to FRIM Corporate Communication Unit Head, Toh An Nee (right, centre)||
Picnic bench sponsored by Frontica
|A rest hut sponsored by PUSPAKOM|